Responsibilities
As the company’s marketing leader, Karen Wallace oversees the company’s brand marketing strategies and thought leadership campaigns across key business sectors. Under her leadership, a high-performing marketing team has been built that bridges traditional strategies and campaigns with advanced digital tools and analytics.
Serving at the intersection of sales and marketing, Wallace plays a pivotal role in launching new service offerings and contributing to the firm’s year-over-year growth and profitability. Performance-driven, she recently led a complete enterprise brand refresh across all sales and marketing materials, and a transformation of the company’s anchor website.
During her tenure, Wallace has significantly expanded the company’s integrated strategies to advance the firms national reputation as a visible and credible voice in the highly competitive P&C and employee benefits markets.
Background
Wallace joined Conner Strong & Buckelew in 2008, rebuilding the company’s brand within her first seven months in the role. She previously served as Vice President of Marketing for Commerce Bank, where she was responsible for managing brand identity and alignment for the enterprise. She began at Commerce Bank in 1997 as Assistant Vice President in charge of Sales Promotion and her role quickly expanded to include leading integrated marketing programs for more than six business lines.
Education
University of Delaware – Bachelor of Science in Business Administration with a concentration in Marketing
